Effective Date: June 14, 2025
Last Updated: June 26, 2025
Welcome to Thinking Through It (“TTI”), a digital publication authored by Alejandro Betancourt and operated through Smarketing Media LLC, a U.S.-based company registered in the State of Delaware. By accessing this website, reading its essays, viewing its images, engaging in subscriber chat, or subscribing to paid content, you agree to the Terms of Service outlined below.
TTI is hosted on the Substack platform. Your use of this publication is also governed by Substack’s Terms of Use.
If you do not agree to these Terms, please discontinue your use of Thinking Through It and its related services.
🔹 Terms Summary
TTI is a personal publication, not professional advice.
Content is provided “as is,” for informational and entertainment purposes.
Subscriptions are processed by Smarketing Media LLC.
No guarantees, warranties, or liability are assumed.
All rights to written and visual content are reserved.
The Terms are governed by the laws of the State of Delaware.
Your use of the site constitutes your acceptance of these terms.
1. Agreement
By accessing or using Thinking Through It, you enter into a binding agreement with Smarketing Media LLC, the entity operating this publication and managing any subscription payments. These Terms of Service (“Terms”) apply to all visitors, readers, subscribers, and users.
This agreement is in addition to your agreement with Substack, the platform on which TTI is hosted. Please review Substack’s Terms of Use and Privacy Policy separately.
2. No Professional Advice
The content shared on Thinking Through It — including but not limited to essays, illustrations, and commentary — is intended for general information, creative exploration, and entertainment. It does not constitute:
Legal, financial, or medical advice
Therapy, diagnosis, or coaching services
Business consultation or professional instruction
Use of this content is entirely at your own risk. Please consult qualified professionals before making personal, financial, health, or legal decisions based on the information found here.
3. Content Ownership & Use
All content on Thinking Through It, unless otherwise stated, is the intellectual property of Alejandro Betancourt and/or Smarketing Media LLC. This includes all written content, illustrations, captions, visual branding, and creative concepts.
Visual Content Notes:
Before December 30, 2024: Imagery may have included royalty-free photographs from platforms such as Pexels or Unsplash and early AI-generated artwork.
From December 30, 2024 onward: All illustrations are created through a collaborative process using OpenAI’s ChatGPT and DALL·E tools, based on concepts and prompts designed by Alejandro Betancourt.
What You May Do:
Share essays and content via link or social media, with attribution.
Reference the publication or its ideas in a non-commercial context.
What You May Not Do:
Reproduce, modify, or distribute any written or visual content without express written permission.
Use the content commercially or in client-facing work.
Upload TTI content to AI training datasets, machine learning models, or similar systems.
Obscure or remove author attribution or copyright notices.
To request use of content or propose a collaboration, please contact smarketingmedia2022@gmail.com.
4. Subscriptions & Payments
Paid subscriptions to Thinking Through It — such as newsletter access or member-only content — are processed by Smarketing Media LLC via Substack’s payment infrastructure.
All payments are final unless otherwise required by applicable law. No partial refunds, prorated reimbursements, or satisfaction guarantees are offered.
5. External Links Disclaimer
This site may include references to or links to external websites, products, or services for informational or contextual purposes.
Smarketing Media LLC, Thinking Through It, and Alejandro Betancourt do not endorse, control, or take responsibility for the content, policies, or practices of any third-party sites. Use of external links is at your own discretion and risk.
6. Limitations of Liability
To the fullest extent permitted under applicable law:
Thinking Through It, Alejandro Betancourt, and Smarketing Media LLC disclaim all liability for any direct, indirect, incidental, or consequential damages arising from the use of or reliance on the content published here.
The content is provided “as is” and “as available,” with no warranties of accuracy, suitability, reliability, or outcome.
No guarantees are made about achieving specific results, improvements, or transformations from reading or interacting with the content.
You agree that your use of the site and all its content is solely at your own risk.
7. Community Conduct (Chat & Comments)
TTI values open, thoughtful dialogue. If you participate in comments or subscriber chat:
Be respectful. Hate speech, harassment, or personal attacks will not be tolerated.
No spam, self-promotion, or disruptive behavior.
The creator reserves the right to moderate, delete, or restrict access at their sole discretion.
By posting or commenting, you grant Smarketing Media LLC a non-exclusive, royalty-free license to display and archive your submissions as part of the publication.
8. Governing Law & Jurisdiction
These Terms are governed by and construed in accordance with the laws of the State of Delaware, United States, without regard to conflict of law rules.
Any legal action or proceeding related to these Terms shall be brought exclusively in the state or federal courts located in Delaware, and you consent to their jurisdiction.
If any provision of these Terms is held to be invalid or unenforceable, the remainder shall remain in effect.
9. Modifications to These Terms
Smarketing Media LLC reserves the right to modify or update these Terms at any time. The updated version will be posted on this page, with the “Last Updated” date changed accordingly.
Continued use of Thinking Through It after updates constitutes your acceptance of the revised Terms.
10. Contact
For legal notices, questions, licensing requests, or other inquiries, please contact:
📧 smarketingmedia2022@gmail.com
Thanks for reading Thinking Through It. This publication is an ongoing reflection, not a polished instruction manual. You’re welcome here, as long as you respect the process.