A Successful Viral Marketing Campaign That Got Everyone Talking and Sharing

Spotify Wrapped

Photo by Sumeet B on Unsplash

The idea of marketing is not new. Marketing has been around for centuries, and it’s something that most businesses are constantly trying to do better at. Marketing is also an essential factor in our day-to-day lives, even if we don’t realize it.

Marketing affects what we buy, who we vote for, how much money we make, and the available jobs. Marketing can be done through many different channels, including social media or TV ads — but what about Spotify?

Yesterday, the Internet was flooded with people posting their Spotify Wrapped statistics on social networking sites. Spotify Wrapped is a yearly marketing campaign launched by Spotify in which data about the user’s activity on the platform for the year is compiled. This includes the five musicians a person has listened to most often, their top songs, and favorite music genres.

In addition to individualized data, Spotify Wrapped also includes information about activity on the Spotify platform as a whole. For exam…